The most fun thing about working at the intersection of social and sports is you never know what any given day may bring you.

On February 6, 2020, it brought a monumental trade as the Timberwolves acquired D’Angelo Russell. To prepare for the unknown, our content team ideated around numerous potential acquisitions, so when the time came, we had a plan in place. In total, our preparation paid off with over 18 million impressions, 1.1 million social interactions, 4.1 million video views, and selling out of D’Angelo Russell Timberwolves jerseys - made available primarily through digital.