NIKE, INC.

Global Director, Flagship Social Media Activation - April 2023 - March 2024

THE SPRINGHILL COMPANY

Vice President, Social Media - April 2022 - April 2023

MINNESOTA TIMBERWOLVES & LYNX

Director, Digital Content - September 2019 - April 2022

  • Spearhead curation and distribution of content on Twitter, Facebook, Instagram, TikTok, YouTube, LinkedIn, organizational websites, and emerging mediums across Timberwolves, Lynx, Retail, & T-Wolves Gaming online properties.

  • Serve as primary contact for Partnerships and Business Intelligence departments, collaborating to monetize online presences through appropriate digital valuations, digital partnership opportunities, and digital partnership executions on owned platforms.

  • Manage digital marketing budgets, team member schedules, web and social content calendars, paid media, digital lead generation, and digital monetization initiatives.

  • Oversee development and management of all Digital Content team members.

  • Analyze and distribute regular reports on digital performance, including but not limited to website, social media, lead generation, and paid advertising.

  • Lead Timberwolves, Lynx, Retail, and T-Wolves Gaming photography efforts.

SF SOCIAL

Founder/Consultant - May 2012 - Present

  • Oversee social media marketing for 22 clients including athletes, real estate companies, restaurants, national non-profits, and more.

  • Establish a team of content creators to capture video and photo on behalf of nationwide clientele.

  • Implement paid marketing strategies to attain desired client goals.

  • Manage content scheduling, analytics, lead generation, and platform growth for clients.

MINNESOTA TIMBERWOLVES & LYNX

Senior Manager, Digital Content - January 2018 - September 2019

  • Develop and oversee execution of digital content strategy across Timberwolves & Lynx online properties, including but not limited to social media.

  • Ideate and analyze branded content initiatives that promote digital platform monetization.

  • Generate and manage relationships with brand ambassadors, influencers, partners and other key stakeholders.

  • Lead a team of high functioning digital content creators who produce written, video, and graphic work for Timberwolves & Lynx social media channels.

  • Conceptualize and produce reports in relation to social media campaigns and analytics.

  • Strategize the enhancement of fan engagement across all Timberwolves & Lynx social platforms.

  • Build relationships with internal and external staff to facilitate content production across various teams.

  • Manage social marketing budgets, team and content calendars, digital engagement tactics, and social monetization initiatives.

SACRAMENTO KINGS

Digital Managing Editor - March 2017 - January 2018

  • Develop and facilitate organizational digital initiatives, including the creation, editing, coordination of approval and posting phases of web and social content – including but not limited to written, video, photo, and audio for Kings Digital Channels.

  • Maintain content calendar and use analytics to test, support and drive evolution of content and engagement strategy.

  • Oversee and provide strategic guidance to Kings junior digital staff.

  • Facilitate intraorganizational digital activations and additional department-related projects.

  • Execute paid social, digital, and growth initiatives.

SACRAMENTO KINGS

Digital Producer - October 2015 - March 2017

  • Develop and facilitate organizational digital initiatives, including the creation, editing, coordination of approval and posting phases of web and social content – including but not limited to written, video, photo, and audio for Kings Digital Channels.

  • Maintain content calendar and use analytics to test, support and drive evolution of content and engagement strategy.

  • Oversee and provide strategic guidance to Kings junior digital staff.

  • Facilitate intraorganizational digital activations and additional department-related projects.

  • Execute paid social, digital, and growth initiatives.

SOCIALINK MEDIA

Social Media Manager - May 2015 - October 2015

  • Implement high-level social media strategies for prominent clients such as Flo Rida, Paula Abdul, Eli Manning, and more.

  • Design, develop and disperse email blasts to customer bases of over 100,000.

  • Monitor clients’ brands while developing monthly content strategy and daily posts.